Sonic Internet

Sonic is a telecommunications company and internet service provider based in Santa Rosa, California. As a competitive local exchange carrier, it empowers the vibrant communities of the San Francisco Bay Area, Sacramento, and Los Angeles with reliable connectivity and innovative solutions.

To announce their arrival in SF’s Mission District, Sonic tasked CrewLab to create a full promotional takeover of the BART Station in the heart of the Mission District to demonstrate that Sonic wanted to become a part of the fabric.

CrewLab delivered vibrant hand-drawn works of art that celebrated the culture and vibe of the Mission. They were displayed in 30 lighted alcoves on the station’s mezzanine level highlighting Sonic’s service benefits.