About
Where strategy
meets soul
meets soul
CrewLab was born from a simple idea: to free small business owners from work they can’t or don’t want to do alone.
from our crew chief
After years of shrinking to fit into systems that traded purpose for profit —and mistook mission for marketing — I built something different. Something honest. Something human.
CrewLab is my fire. Your fire.
It’s a declaration that the 90% failure rate for small businesses
is unacceptable.
That dreams deserve structure.
That talent deserves respect.
That purpose deserves integrity.
We exist for solopreneurs carrying entire visions on their backs.
For small business leaders, making decisions in the dark.
For startups who know that big dreams start with a great idea.
CrewLab brings talented, underestimated people together to do great work— without sacrificing the lives they’re building.
We pay people for their talent, not their titles or the politics they’ve navigated.
CrewLab wasn’t built to join the noise. It was built because small businesses needed honest support.
CrewLab is my fire. Your fire.
It’s a declaration that the 90% failure rate for small businesses
is unacceptable.
That dreams deserve structure.
That talent deserves respect.
That purpose deserves integrity.
We exist for solopreneurs carrying entire visions on their backs.
For small business leaders, making decisions in the dark.
For startups who know that big dreams start with a great idea.
CrewLab brings talented, underestimated people together to do great work— without sacrificing the lives they’re building.
We pay people for their talent, not their titles or the politics they’ve navigated.
CrewLab wasn’t built to join the noise. It was built because small businesses needed honest support.
our process
Here’s how we shape every project.
[phase 01]
We’ve got questions.
If you know what you want, this phase will be short. If you don’t, we’ll ask questions. No stressful questionairre to fill out, just a conversation. We honor each individual and their unique business. Cookie cutters are for the kitchen, not your brand.
[phase 02]
Your plan.
Your comprehensive (that means we put in a lot detail) plan comes to life with all we need to bring on your team. We assemble your Crew and get them onboarded.
[phase 03]
Your Crew gets to work.
Your Crew Chief leads the development of all the work, guiding team collaboration and alignment with the project, and ensuring quality.
[phase 04]
We deliver the goods.
Final work for your project won’t come as a surprise. You’re involved through the entire proccess. This is when we tighten everything up and set it free to fulfill its purpose. Depending on the project, we’ll continue to monitor, refine, and support to ensure long-term success.
IN THE LAB
IN THE LAB
IN THE LAB
IN THE LAB
IN THE LAB
IN THE LAB
CREW LEADERS
Meet the people in the Lab.
Crew Chief
Crew Chief Creative